Normally, we take original photos before digital pictures. However, if you are providing pictures from a digital camera, please ensure that your camera's mode is set to the highest quality possible. Please email one attached picture sample to production@americanlive.com to see if your digital photos will be usable. Please keep in mind that graphics used on web sites are at a much lower resolution than graphics for print. On-screen graphics, such as web graphics, are at 72 dpi, while the images we use need to be at 300 dpi to reproduce properly. If an image is too small to begin with, many times it cannot be enlarged to the desired size because of image degradation, which appears in the form of small blocks or blurry. The filters that are used to smooth these image defects often remove fine details. It is complicated to clean up improperly sized images and almost every time is in vain, as the images still do not have the quality needed to represent the client in a professional and high-quality manner.

We prefer any camera-ready ads to be on disk in TIF or EPS format with fonts and graphics embedded.

This is also how we send out our design work. We can accept program files from Illustrator 10.0, Photoshop 6.0, and Quark XPress 4.0 providing used fonts and images are supplied.
Images should be at 300 dpi in CMYK mode. JPGs are not accepted usually due to their poor reproduction on print. Some exceptions can be made for higher quality JPGs, however as a general rule of thumb, we suggest to avoid sending JPGs.
Negatives must be right reading, emulsion side down at 150 lpi
An additional 1/8" on all sides is required for ads with bleeds

Don't forget to order OVERRUNS & REPRINTS
of your ads to use to promote your farm or ranch!